![]() This smiley was actually a nod (and sarcasm) towards Circuit City’s then soon-to-be-defunct DIVX rental standard. ![]() Yes, this encoder name included the winking smiley. In fact, the original name of the DivX encoder was actually DivX -) Even though there is no relationship by Circuit City to the DivX encoder, there is a slight reverse relationship from the DivX encoder to the DIVX brand. The DIVX brand name, introduced by Circuit City, bears no relationship to the DivX or Xvid video encoding standards. However, it’s not entirely clear what problem Circuit City was trying to solve by introducing the DIVX rental format when DVD was already useful enough for rentals. To get this confusion cleared up quickly, DIVX was a brand name assigned to a new DVD rental standard introduced by Circuit City and the entertainment law firm Ziffren, Brittenham, Branca and Fischer in 1998. What they didn’t tell you was that you would need to buy a brand new expensive DVD player to play them. It purported to be a DVD rental format that had no late fees and the media didn’t need to be returned… at least those were the benefits purported to the consumer. In 1998 (almost 20 years ago), a new DVD rental format arrived named DIVX (aka Digital Video Express).
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